This course will teach you to build your credibility by earning trust and establishing your expertise, assess those whom you need to persuade and persuade people by appealing to reason. It also covers how to connect with people by appealing to their emotions, overcome resistance to your ideas, and activate persuasion “triggers” to affect people’s unconscious response to your ideas. You’ll learn the key concepts with a mix of practical content, videos, infographics, and downloadable tools. You can then use the real-word scenarios, self-tests, and assessments to measure your understanding. One-year single-user license.